Apple is expected to introduce the fifth version of its best-selling iPhone today.
Apple have been invited media to a "Let's talk iPhone" event at its California campus. People have different views how different the iPhone 5 will be to its predecessor though some do expect major changes.
The launch ceremony will be hosted by Tim Cook, now Apple's full time boss following Steve Jobs' retirement in August.
As ever with Apple introduces, exact details of product features will not be known until the event. According to expert opinion, there could be significant changes in fifth version iPhone.
"We're expecting a flagship, high tier product to cement the iPhone's position as the must-have device," said Ben Wood, director of research at analysts CCS Insight.
Others say the low price model will be launched in Asia, smartphone has room for growth in some features.
Rumours are also circulating that Steve Jobs will make a cameo appearance even though Mr Cook is expected to be the launch compere.
The event is the first since Mr Cook became official head of Apple. Before now he was not official head who oversaw day-to-day running of the company when Mr Jobs was on sick leave.
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